Behind the scenes of our New Brand
The making of the our new Brand Visual Identity.
Behind the scenes of our New Brand
a.
Design
b.
Article
A New chapter of squarestylist
Things are changing here at Squarestylist, and we're excited to share our journey with you.
What began as a personal project has blossomed into something much larger. Today, Squarestylist serves hundreds of students enrolled in our signature programs and thousands more who follow us intently. As we've grown, so too has our vision.
Our Core Tenets
At the heart of Squarestylist's elevated look and feel are two core tenets:
Handcrafted
Hand-coded
These principles guide us as we move our business closer to where we want it to be—closer to the creatives we aim to serve.
A Creative Resource Library
We're redefining Squarestylist as a creative resource library: a place that draws meaning from the warmth of the physical and the breadth of the digital. It's an ode to continuous learning, designed to inspire and empower web designers through code and curated resources.
Our new brand identity, crafted in collaboration with Char Gladden Studio, reflects this evolution. The new logo represents the weaving of skills, with each letterform honoring a thread of discipline entwined in our work.
Our Journey
Founded out of a desire to empower web designers through code, Squarestylist has taken us on an incredible journey:
Launching signature courses, Standout Squarespace and Standout Shopify
Speaking at various podcasts & webinars
Witnessing countless students start their own design studios, sign ideal clients, and launch their own templates
These experiences have shaped us and reinforced our commitment to serving web designers better.
Our New Visual Identity
Our custom logo, created by Char Gladden, represents the disciplines of craft and code with a distinctively tactile, vintage quality. It honors those who have come before us and the family who have shaped us. The intertwining letterforms symbolize the weaving of skills and disciplines that define Squarestylist.
Char also facilitated the custom shoot for our custom imagery. The exquisite photography is by Dimanche Creative.
Words From our Designer
Char Gladden, the creative force behind our new brand identity, shares her thoughts on the process:
"Working with Squarestylist to create this new brand identity was a journey of discovery and creativity. We sought to commingle the practices of craft, code, and tactility to create a Creative Resource Library that truly represents Rache's vision and the community she's built.
The depths to which we delved in this work - from unearthing a new language through strategy that articulates the breadth of the practice, to crafting tactile imagery that speaks to the dexterity of code through nuanced, ephemeral brand imagery - culminated in our most robust website design to date.
Each aspect of this brand was singularly considered; every line and sketch and distinctively analog moment. Our creative paths honor those who have come before us, paving the way for those to come; the heart of Squarestylist and its philanthropic ethos, openhandedly problem solving and offering counsel."
Looking Forward
We're excited to continue growing with you, offering a place where you can draw inspiration from curated resources and featured sites alike. Thank you for being part of the Squarestylist community. Together, we're weaving a tapestry of creativity, code, and continuous learning.