Cynthia Berg

Cynthia Berg

Saint Paul / USA
Wing-woman for Changemakers

Services
Squarespace Design and Dev, Squarespace Template, Brand Design, Design and Strategy Intensives, Website Tweaks, SEO Strategy, Strategic Marketing

Course Taken
Standout Squarespace, Standout Shopify

Selected Work

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01

Hi! My name is Cynthia Berg and I’m a Wing-woman for Changemakers based in Saint Paul, USA.

02

Outside work you will often find me making a mess in my art studio.(VIEW)

03

But on a typical workday, I am usually getting nerdy with technology and designing transformational online spaces (VIEW).

04

My day usually starts with coffee, cats & creativity.

05

Most of the time I am working on website magic.

“Imagine having a presence so compelling and powerful, it turns even passive observers into engaged participants in your mission.

Together, we can build your visionary brand, create the framework for a winning website, and optimize a marketing strategy that gets you seen and heard by lifelong clients and supporters.”

06

What are your first memories of the Internet?

Floppy disks, dial-up & AOL

07

What is the best part about the process of building websites for you?
I love translating a client's brand, story and vision into a strategic and beautiful online home. It's a dream to do work that involves words, images, technology AND business - it's truly a whole-brain activity.

08

What is your favorite stretch or pastime in between coding?

Yoga

09

How would you describe your Standout Style in 2-3 words? Modern. Earthy. Fresh.

10

Which Standout workshops do you find yourself incorporating most often on your website projects?
Split Sections, Horizontal Fluid Tabs, Sticky & Multiple Scrolling

11

What makes your work standout?

I consider the full picture - from branding to marketing - in order to create a user experience and flow that honors the brand essence and also creates a captivating journey for website visitors.

Website →

FB: wireframehq

12

What are some of your proudest works you've worked on?

ENVISION is my first signature Squarespace template (to be launched Summer 2024).
The brand concept is a retreat and environmental learning center in remote Colorado requiring a new website that showcases their programs and elicits support for its nonprofit mission.

The goal was to leverage Squarespace's built-in features with minimal coding, creating a responsive website that not only evokes the wonder of nature but generates brand awareness and leads for ENVISION’s offerings, including retreats, courses and gear - and establish the website as a template that can be adapted to varied use cases.

The website was built for responsiveness on common device sizes using both fluid engine and classic editor sections in Squarespace 7.1, with testing for accessibility, page performance and SEO.

Key features include use of video and parallax animation to create visual interest and movement, minimal and smart CSS & JavaScript customizations.

I kept the design elegant and simple so template users can easily envision how their own brand can shine within the pages and sections.

13

What are the biggest takeaways from the Standout programs?

I've learned to be patient and practice. Every day is a new adventure and bring something new to learn and apply. I love understanding how to implement smart coding strategies to make development efficient. My capacity for web design has grown exponentially and continues to expand, and that makes me excited for the next project!

14

What is your dream website project?

My dream website project is always a great redesign. I love a transformation that creates a big IMPACT for an aspirational or purpose-led business.