Refine your creative techniques and muscle memory while we focus on speed as your primary value lever. To transition with ease, we’re setting up a repeatable web design system that gets half the work done even before design day rolls around.

Not every client will require the white-glove experience when it comes to web design and development. Some businesses are just looking for a modest yet functional site to launch fast. This is where you can offer a touch of your expertise without the hand-holding.

Tell your past clientele that they can hire you for a day (or two) to take a peek under the hood or get some tasks off their hands. Do they need you to prepare blog posts or product pages too? Send your day rate as a baseline for miscellaneous work.

Our first order of business is defining the design intensive. Call it what you will—day rate, design day, VIP day—but how do web designers manage to offer it at all? If it sounds too good to be true, wait till you discover the underlying structure that makes it work.

It’s important to manage your client’s expectations around your design intensive, especially if they’ve never encountered it before. Here are two methods of scoping any semi-custom project along with other considerations that could affect your pricing.

Design intensives fit a certain client—someone that needed a site yesterday but still finds fully custom solutions “too much.” Let’s compare the typical goals, demands, and values you’ll hear in your first call so you can lead with the right offer at the right time.

The design intensive system is similar to your usual web design workflow—with a few modifications. I’ll walk you through my results-oriented process: how to cut to the chase, reduce delays, and anticipate issues. The secret is in the prep work.

Time is of the essence when it comes to semi-custom design. That’s why I’m sharing a few techniques I’ve gathered over the years to ensure that each project intensive goes off without a hitch. You’ll leave clients impressed with your skills at the end of the day.

Now that you’re ready to launch your new offering, we’re exploring a handful of strategies to spread the word. Let’s make sure you have the tools and tech in place—from setting up your sales page to making a proposal that delights your next client.

Clearly communicate time constraints, set expectations for deliverables, and outline required client assets and cooperation - using our Design Intensive Project Proposal Template in XD and Figma formats

Proposal

Streamline your Design Intensive with our Notion Project Dashboard—your all-in-one communication hub for the day. Featuring an embedded chat plugin, detailed checklists, and a comprehensive schedule, it keeps everyone aligned and productive throughout the intensive session.

Dashboard

This strategy template designed for intensives efficiently maps out how your website design will drive business goals and resolve pain points. Featuring a focused sitemap and visual style board, it ensures perfect alignment with your client before diving into the design process.

Strategy

Thank you so much Rache! During the call, I updated my Intensives page on my site - including increasing my pricing - and I responded to a lead to let them know this might be a good option for them. They booked immediately and now I have my first Intensive Day (and a half) scheduled for a few weeks from now! Woohoo!

Victoria of Victoria & Co

Rache…is one of the most creative, hard-working, and intelligent people in the game! I seriously can't thank her enough for how much she's helped me uplevel my website design game.

Lizzie of Asteria Studio

Rache is an incredible teacher and she makes learning fun and easy. The process that Rache teaches for designing websites has completely changed my business for the better

Jodi Neufeld

The best best place I learn is Squarestylist - seriously the very best ever money I’ve invested in my business. Rache is the most generous, knowledgeable teacher I’ve come across!

Ellie of Petal Plum

Rache — one of the best educators for designers period

Diep Le

Hands down, the templates for creating proposals and web strategy are absolutely amazing! My clients are truly impressed before we even get started.

Taryn Mercedes