How to Provide Squarespace Template Support
Considering design intensives? Here's a good look at what they are, how they differ from templates or fully custom designs, and which clients need them.
How to provide squarespace template support
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Business
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Article
Introduction
Hi there! We've recently launched an exciting new workshop focused on selling Squarespace templates. This workshop is designed to teach you how to launch your very own Squarespace template shop using our proven systems.
The Template Wizard
One of the standout features of our workshop is the introduction of an AI-powered help center, which we call the Template Wizard. This innovative tool serves as an AI-powered knowledge base to support your template customers.
Addressing Common Concerns
We're aware that many Squarespace designers shy away from selling templates due to the daunting task of creating numerous tutorials for their customers. The Template Wizard is our solution to eliminate this barrier.
The Framework Behind Template Wizard
The Template Wizard is built on the principle that most templates function similarly, especially when you utilize the framework shared in our Selling Templates Masterclass.
Customer Experience After Purchase
Let's walk through what your customers will experience after purchasing a template:
They'll be directed to a password-protected page on your website.
This page link will be sent to them via email immediately after purchase (if you follow our automation process).
The page will outline clear steps for getting started with their new template.
Inside the Template Wizard
Here's a preview of what the Template Wizard looks like:
It's hosted on our website (you'll receive access details upon enrolling in the Selling Squarespace Templates course).
The information is thoughtfully organized to provide just the right amount of guidance without overwhelming your customers.
Key Features:
Getting Started Module:
Instructions on backing up sections before editing
Tips for previewing their website effectively
Customization Essentials:
Covers only the most crucial aspects of website customization
Keeps videos concise, as we've learned template customers prefer brevity
Squarespace Basics Module:
Available for those who need to brush up on fundamentals
Includes guidance on aspects like e-commerce or blogging that may not be covered by all templates
Automatic Updates:
We keep the videos current, updating them whenever Squarespace changes its interface
Searchable Content:
Customers can easily find specific information without watching entire videos
AI-Assisted Support
The most remarkable feature of the Template Wizard is its AI-assisted support:
Customers can ask questions using the "Ask" button.
Unlike general AI assistants, our Template Wizard only references information curated in its knowledge base.
It provides accurate, relevant answers without making up information.
Example:
When asked about setting up a newsletter block, the AI will:
Provide step-by-step instructions
Point to the primary resource (video)
Give the exact timestamp where the process is demonstrated
The Advantage Over Traditional Support
After years of selling Squarespace templates, we've realized:
Most customer questions are actually covered in existing tutorials.
Customers purchase templates to launch their sites quickly.
The Template Wizard helps them find answers fast, reducing the time you spend answering email queries.
Streamlined Support Process
In our template guides, we encourage customers to:
First, seek support via the Template Wizard
Only email for support with specific template-related questions that aren't addressed by the AI
By implementing the Template Wizard, you'll be able to provide efficient, 24/7 support to your template customers while freeing up your time to focus on creating and selling more templates.
Convinced that templates are the way to go?
You’ll want to check out my masterclass on this topic, Selling Squarespace Templates. It’s your short course on everything you need to know about template building, delivery, and support—along with a comprehensive template toolkit to get you started.