Estefanny Ramirez
Estefanny Ramirez
Quito / Ecuador
Co-Founder and Design Lead
Services
Squarespace Design and Dev, Brand Design, Design and Strategy Intensives, Website Tweaks
Course Taken
Standout Squarespace
01
Hi! My name is Estefanny Ramirez and I’m a Co-Founder and Design Lead based in Quito, Ecuador.
02
Outside work you will often find me making ceramics, coloring, collaging, puzzling, talking to my plants, listening to a podcast, watching my favorite Youtubers, or traveling & eating with my partner and dog <3 (VIEW)
03
But on a typical workday, I am usually cleaning up my email, creating content for our studio, showing up for our online creativepreneur community, browsing design inspiration for future brand/web projects, creating mood boards for proposal presentations, and/or working on a brand development or website design project for a client. Everyday is different when you're running your own creative studio, especially when you wear many hats. (VIEW)
04
My day usually starts with conscious movement or meditation, a good breakfast, and a serene walk outside.
05
Most of the time I am working on tasks or projects that matter and have capacity for that day –things that give us a healthy return on investment, not just financially, but also emotionally, that fills our cup and our creative souls.
06
What are your first memories of the Internet?
Googling summaries of books as soon as that was a thing, haha.
07
What is the best part about the process of building websites for you?
Doing the research and translating the client's personality into the website experience, making thoughtful design decisions –whether it's the navigation layout, colors, copywriting or the user-experience– I love being able to create and build something that truly represents the human behind, delivering something that client is proud of and feels connected to.
08
What is your favorite stretch or pastime in between coding?
Anything from Brain Education TV videos.
09
How would you describe your Standout Style in 2-3 words? Editorial. Bold. Vibrant.
10
Which Standout workshops do you find yourself incorporating most often on your website projects?
Summary Block, Timelines, Custom Cursor, Lined Header, Vertical Scrolling Block, CSS Grids in Sections, Text Toggles, Blog List Borders
11
What makes your work standout?
What makes our work standout is our intentional and collaborative approach to truly getting to know the people behind the brands we work with and bringing their voice, personality, authenticity and humanity into our creative process and the work we produce for them.
Our clients feel included and involved vs. it feeling like a one-way street type of partnership.
You also get to brag about working with an Ecuador-based creative team made up of a an Ecuadorian graphic designer, a Chinese-Jamaican art director, and a South-Korean dog-boss.
12
What are some of your proudest works you've worked on?
Moonlab Productions Website Redesign
A quick throwback: In 2019/20, we first redesigned MoonLab Production’s kickstart one-page starter site into a sleek and simple multi-page Squarespace website to align with their new brand direction and better present themselves to the digital world.
A couple of years later, the agency grew exponentially and approached us with a larger budget to work on another redesign that incorporated more advanced coding, custom visuals + animations and bells and whistles/hidden easter eggs. We were so excited because we’ve already set up a strong site structure and foundation to seamlessly take on this second redesign and facelift.
In addition, we were tasked with:
• crafting a new mission statement for MLP
• hosting a social media + brand storytelling workshop for their team
• creating Instagram content for the launch of the website
This redesign was focused on visual enhancements and incorporating more animations and interactions via custom coding. With our vision and the client’s needs in mind, we sketched out our ideas and created moodboards of our creative direction to ensure that we were all on the same page. Then we restructured the sitemap to include additional pages and showcase the flow of the new website.
Once we had our wireframe sketches, moodboards and sitemap completed, we did a check-in with the client to present them all of our ideas and initial thoughts for the redesign.
We used so much of the base knowledge that was gained from Standout Squarespace: on coding to rally bring our concept to life, how to maintain a clean code setup on the backend, how to ensure a site has optimal loading time, how to implement so many cool features like the side-by-side-scrolling scrolling, the vertical marquee, read more toggles and more!
Overall, I learned so much with this project, and of course from Standout, that I can't even imagine being able to execute this project without Rache's knowledge and program.
13
What are the biggest takeaways from the Standout programs?
Dream bigger, charge more, appreciate the process, give yourself a system, write things down so you don’t have to think about it from scratch every time and make yourself and your business goals a priority. The way that Rache has scaled her business has inspired us to meaningfully build upon our services and creative offerings. And of course, my creative developer skills feel GREAT now –This helps me provide a more complete Squarespace website package for our clients.
14
What is your dream website project?
We would love to work with brands that believe in gender-neutrality or focuses on weight and body neutrality or with a not-for-profit that focuses on global impact. It would be awesome to work with people like Jameela Jamil and brands like iWeigh, or maybe a web redesign or even a branding revamp for a booming startup from Shark Tank! Being able to work with respectful, creative and open-minded clients on projects where we can explore things and create things that are bold, beautiful, functional and thoughtful. #goals
