Chloe Leonard
Chloe Leonard
Nashville, Tennessee / USA
Creative Director + Web Designer
Services
Squarespace Design and Dev, Shopify Design and Dev, Brand Design, Squarespace Template, Shopify Template, SEO Strategy , Website Tweaks, Design and Strategy Intensives, Photography
Course Taken
Standout Squarespace
01
Hi! My name is Chloe Leonard and I’m a Creative Director + Web Designer based in Nashville, Tennessee.
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Outside work you will often find me songwriting, playing guitar, hiking and trying new restaurants over Nashville, TN, where I'm based.
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But on a typical workday, I am usually working from my favorite coffee shop across the street from my apartment, sipping on a smoothie and an almond milk cappuccino.
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My day usually starts with checking emails then heading straight into design work! When my brain is fresh :)
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Most of the time I am typically working with branding, web design, and marketing design retainer clients!
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What are your first memories of the Internet?
Creating my AOL username - fashion4freaks - and playing games like Club Penguin and Stardoll. IYKYK.
07
What is the best part about the process of building websites for you?
I love custom web design because it is truly one of the most strategic solutions to a client's problems. In creating mock ups, I search for opportunities to design more flow, ease, and a more engaging, intuitive customer experience. Therefore, allowing for more sales and loyalty to a brand because of the incredible user experience.
08
What is your favorite stretch or pastime in between coding?
Listening to one of my many Spotify playlists that just put me in the zone! On rotating now is Japanese jazz.
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How would you describe your Standout Style in 2-3 words? Editorial. Feminine. Minimalist. Modern.
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Which Standout workshops do you find yourself incorporating most often on your website projects?
Pseudo elements, animations, and custom list sections to reduce scrolling and organize information better.
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What makes your work standout?
Within every creative business is a powerful confident brand. And within that brand, lies a powerful brand essence.
Using our emotion and strategy-based branding and web design process, we cultivate brand essences that evoke inspired-action and authentic connection with your audience. Ultimately, sparking conversions spanning across your entire business.
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What are the biggest takeaways from the Standout programs?
The attention to detail Rache has put into each workshop! She thinks of the little design details that make all the difference in creating a beautiful AND functional website.
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What is your dream website project?
One-product e-Commerce brand - particularly in the beauty and wellness field.
Service-providers - ie. interior designers, med spas and plastic surgery centers, therapists, fitness professionals, stylists, hair salons, pilates studios.
