Danielle Alling
Danielle Alling
Salt Lake City, UT, USA
Brand & Website Designer
Services
Squarespace Design and Dev, Brand Design, Design and Strategy Intensives, Website Tweaks
Course Taken
Standout Squarespace
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Hi! My name is Danielle Alling and I’m a Brand & Website Designer based in Salt Lake City, UT.
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Outside work you will often find me backpacking or rafting far off in the backcountry. Practicing and studying yoga. Swooning over fonts. Taking on a new gardening project.(VIEW)
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But on a typical workday, I am usually looking through swatches, design books, and other inspo. Getting in my creativity zone with a new project. Swooning over fonts. :) Sitting on the floor. (VIEW)
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My day usually starts with meditation and movement… and coffee. My morning rituals are important to keep me grounded and energized throughout the day.
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Most of the time I am working on a new branding project, or supporting clients as they grow their brand into all the touchpoints.
“Distinctive, deeply grounded visuals that make your people *feel something.*
Behind every brand there’s a story – and behind every story there’s a person with passion, purpose, and heart. By leveraging the power of design, your unique story can be told in a way that resonates with your community and inspires them to *feel.*”
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What are your first memories of the Internet?
Making my first Geocities website, which was all about my middle school love of ballet.
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What is the best part about the process of building websites for you?
Seeing the joy in my client’s faces when they realize their hard work has paid off, and their website really truly resonates with their work and with their people.
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What is your favorite stretch or pastime in between coding?
Handstands — seriously! Turning my world upside down (literally) does wonders to reset my mind and refresh my perspective.
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How would you describe your Standout Style in 2-3 words? Earthy. Subtle. Textured.
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Which Standout workshops do you find yourself incorporating most often on your website projects?
Mega Menu, Fluid Tabs
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What makes your work standout?
I’m a big fan of the subtleties of design. I love using grainy textures, muted colors, gorgeous fonts, and minimal yet skilled layouts to serve as an understated backdrop, letting the story speak the loudest.
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What are some of your proudest works you've worked on?
Sarah Fischer Yoga
Website →Sarah Fischer is a yoga teacher and life coach who was looking to bridge these two paths into one cohesive brand and website. Like all of my brand + web projects, we began with an in-depth Clarity phase to articulate her purpose, her ideal client, and really understand the things that make her approach distinctive. From there I designed a visual identity that is grounded yet vibrant, and showcases a touch of the mystical which she values so deeply. Sarah worked with a copywriter and photographer, and together we created a map for her website, ensuring we were serving the needs of her yoga clients, her coaching clients, and also showing how those two are complementary offerings. The result is a beautifully cohesive website where Sarah can offer easy access to her classes and retreats, simple ways to connect, clear invitations to mentorship for yoga teachers, on-demand access to yoga practices, and so much more.
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What are the biggest takeaways from the Standout programs?
I’m grateful to have been taught ways to amplify my coding ability and make my designs come to life in interactive, exciting ways. I’ve always loved being a brand designer, but the skills I’ve learned in Standout have allowed me to take what I’ve designed and put a website together that not only tells a unique story, but is crafted with intention and strategy, so it can be beautiful *and* effective.
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What is your dream website project?
I’d love to create a comprehensive brand and website for a holistic retreat center.
