Katherine Shuler
Katherine Shuler
Austin, TX / USA
Brand & Web Designer
Services
Shopify Design and Dev, Squarespace Design and Dev, Website Tweaks
Course Taken
Standout Squarespace
01
Hi! My name is Katherine Shuler and I’m a Brand & Web Designer based in Austin, TX, USA.
02
Outside work you will often find me unplugging through exercise, such as taking long walks in the neighborhood, boxing, and weight lifting. Sometimes, I find myself dreaming of new ways to refresh my home and dip into my interior design hobby. When it's time to relax, I either binge on reality TV or try out a new pasta recipe in the kitchen. (V I E W)
03
But on a typical workday, I am usually up around 6:30 AM and start my day by making a coffee protein shake. I then go through my inbox and adjust my schedule to prioritize tasks for the day. I try to take a quick walk outside, but if I can't, I make sure to get my steps in using a walking pad under my desk. My typical workload includes working on custom client websites and brands, handling UI/UX work for the agency I freelance for, and focusing on marketing for Rainey Studio. (V I E W)
04
My day usually starts with coffee
05
Most of the time I am working on website design, updates, and audits
06
What are your first memories of the Internet?
When I was a little girl, I remember my dad bringing home a massive IBM desktop computer. I was immediately fascinated and spent many days of my childhood playing games such as The Sims. I eventually grew into the MySpace era, where I learned how to customize my profile using CSS. My love for technology and my traditional art background gave me clarity on what I eventually wanted to go to school for - Graphic Design.
07
What is the best part about the process of building websites for you?
I love creating a brand's online presence. Websites offer ample space to display a visual story and showcase the brand's personality through small interactions and animations, creating a unified system.
08
What is your favorite stretch or pastime in between coding?
I am really enjoying diving into and experimenting with Webflow and Framer as platforms to offer clients. As a designer who uses Figma every day, I find both web-based builders offer ample space for creativity and customization without feeling daunting or too complex.
09
How would you describe your Standout Style in 2-3 words? Feminine. Timeless. Modern. Editorial
10
Which Standout workshops do you find yourself incorporating most often on your website projects?
I frequently reference workshops that focus on galleries, hover interactions, and scrolling. Adding small customized touches of code can help a brand stand out from templated designs and give it a unique voice and personality on a digital platform.
11
What makes your work standout?
I have a diverse professional background that includes leadership in in-house start-up design and running my own studio. I've lived in Texas for over 10 years, where I've been inspired by the creative environment of Austin. However, I also draw inspiration from my Carolina roots, which are more classic and timeless, influenced by the beautiful landscape of tall trees and the Atlantic. I strive to create clean and elegant branding and website designs, using sophisticated typography to convey personality and employing strong art direction to establish a cohesive and timeless brand system that feels modern and fresh.
12
What are the biggest takeaways from the Standout programs?
Standout is incredibly organized, detailed, and thoughtful. I've gained a wealth of knowledge about web design and development, including responsive design best practices, strategic copywriting, SEO, optimization, and more. Rache is always available to assist, answer questions, give feedback, and support all her students. It's definitely a worthwhile investment.
13
What is your dream website project?
I would love to collaborate with an interior design studio that aligns with my aesthetic. The studio's website should have a sophisticated and classic design, displaying beautiful spaces with edge-to-edge media. In addition, I envision an accompanying e-commerce platform to sell their curated selection of furniture, decor, and other items that add warmth and personality to a home.
