Patricia Johnson
Patricia Johnson
Los Angeles / USA
Founder & Creative Director, Cultivation Studio
Services
Squarespace Design and Dev, Design and Strategy Intensives, Website Tweaks, Brand Design, Photography
Course Taken
Standout Squarespace
01
Hi! My name is Patricia Johnson and I’m a Founder & Creative Director, Cultivation Studio based in Los Angeles, USA.
02
Outside work you will often find me teaching a yoga class, browsing vintage markets, dancing til the wee morning hours, or lounging at the pool. (VIEW)
03
But on a typical workday, I am usually designing and/or developing Squarespace websites from my home office in LA with an iced latte in hand!
04
My day usually starts with a coffee walk to my nearest coffee shop
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Most of the time I am working on empowering entrepreneurs to show up as their authentic selves
“Patricia took our wildest dream — creating a virtual space for our community to connect and feel at home — and made it into a reality, incorporating all of our ideas into a user-friendly website woven in with the fun personality of our brand.”
06
What are your first memories of the Internet?
This makes me feel reeeeeeal old, but I LIVED on the internet in the 90s!
My first memory is logging on to our dial-up internet on my family's computer to play chat room card games. Not too long after that I was spending all of my free time on Neopets.
As a preteen I started designing my own websites for fun... I should have predicted that this would be my actual job over 25 years later!
07
What is the best part about the process of building websites for you?
I love building websites because it allows me to balance both sides of my brain by being creative (design) and logical (strategy & coding).
But if I were to pick one part of the process, it would be development — I absolutely LOVE making designs come to life, it's like magic! I particularly love the problem solving aspect of coding.
08
What is your favorite stretch or pastime in between coding?
Listening (and singing along) to late 90s R&B... literally the exact same thing I did while coding as a kid!
09
How would you describe your Standout Style in 2-3 words? Playful. Bold. Vibrant.
10
Which Standout workshops do you find yourself incorporating most often on your website projects?
There are SO many good ones that it's hard to narrow down, but I especially love the Fluid Tabs workshops because they bring an elevated, interactive experience to Squarespace.
11
What makes your work standout?
My core belief is that authenticity is the most effective strategy in branding & marketing, because it enables you to build the meaningful connections that support you & your business.
This is what guides my work with my clients — my goal is to showcase who they are in their brand & website design, which in turn empowers them to show up authentically.
This is also what guides my own branding, as I want to build a business that's authentic to me and my goals.
12
What are some of your proudest works you've worked on?
Brand & website design for Radiate Wellness
I designed this newly launched wellness brand from start to finish — including brand strategy, brand identity, photography, and website design & development.
I used the Section Decor workshop to apply a background image on this website, and also used lessons from Standout to animate this section decor on scroll.
This project was incredibly rewarding for me because I managed each touchpoint of the brand design. It was very empowering to be able to see my creative vision through for the client from start to finish. This was the first big project of its kind for me, so I learned that I do have the talent, skill, and tenacity to run a successful creative business!
13
What are the biggest takeaways from the Standout programs?
It is impossible to distill everything I have learned from Standout Squarespace into one paragraph. It improved my coding skills beyond what I ever thought possible for Squarespace, and in turn brought an incredible amount of value to my business by enabling me to offer more value to my clients *and* giving me the confidence to charge higher rates. Beyond coding, the course's business lessons helped me better understand how to run an effective creative business, from taxes to contracts to sales and everything in between. With the support of Rache's mentorship I have been able to build a profitable business that supports the life I want to lead, and that transcends monetary value. I am forever grateful.
14
What is your dream website project?
I love working with entrepreneurs who want to make a positive impact through their services. As long as this value is aligned, I am happy!
In the future, I would love to work with more brick & more wellness spaces so I can work on brand strategy as it relates not only to digital spaces but physical as well.
