Kaitlin Marino
Kaitlin Marino
Bucks County / PA
Founder, Designer
Services
Squarespace Design and Dev, Design and Strategy Intensives, Brand Design
Course Taken
Standout Squarespace
Selected Work
01
Hi! My name is Kaitlin Marino and I’m a Founder, Designer based in Bucks County, PA.
02
Outside work you will often find me tending to the 1800s cottage I own with my husband, frolicking through local antique stores, watering my rose garden, collecting old books, or exploring the countryside. (VIEW)
03
But on a typical workday, I am usually sitting in my pink vintage chair, sipping either coffee or matcha, working on soulful brand identities and artful websites for other creative small business owners (with Taylor Swift's Tortured Poet's Department on repeat).
04
My day usually starts with coffee on the patio with my husband (we love to watch the birds come to all of our feeders in the morning).
05
Most of the time I am working on brand strategies, brand identities, websites, or print collateral.
06
What is the best part about the process of building websites for you?
Oh gosh, I think the very beginning of starting the design process and then the coding development. After creating a beautiful brand identity, it is so exciting to me to tell its story even further through website design - infusing page designs with the brand's typography, aesthetic, colors, and overall look and feel is so fulfilling to me. My other favorite part is diving into the technicality of the code - I grew up being very good at math so seeing ideas and designs come to life through a beautiful "language" and problem solving is another incredibly fulfilling feeling!
07
What is your favorite stretch or pastime in between coding?
The occasional little treat - and that to me is a quick coffee out and another quick stop at a local vintage store ;)
08
How would you describe your Standout Style in 2-3 words?
Romantic. Otherworldly. Vintage/Retro. Earthy. Feminine. Editorial
10
Which Standout workshops do you find yourself incorporating most often on your website projects?
To be honest, I don't think I can pinpoint just one... I have yet to go through the course from beginning to end in totality (something I look forward to doing), so I find myself weaving back and forth throughout different workshops and classes to find something that sparks a design idea for a certain project. I love incorporating touches of animation (through the typewriter effect), pop-out menus (through javascript), and many many other beautiful lessons Rache has graciously given us.
11
What makes your work standout?
I think my work stands out through its poetic, vintage, and artful charm. I infuse my work with romanticism and art the same way I do with my general lifestyle... looking at it through a poetic perspective - and I think this is seen within each project.
12
What are some of your proudest works you've worked on?
Photos by Gayle
Gayle and I had a vision of infusing her entire brand aesthetic with a map motif (to align her work with the "anywhere your love is" tagline. Weaving this motif throughout the site with coordinates, embossing, textures, etc. was something that was a bit outside the box and very fun to dream up.
Throughout her website build, I definitely got more skilled in coding in a lyrical and poetic manner.
13
What are the biggest takeaways from the Standout programs?
My biggest take-away from Standout Squarespace so far is learning the back-end of how things work versus just copy and pasting tweaks where needed. Prior to the course, I would google how to bring certain ideas to life and because of the program and Rache's teachings, I feel like I am really understanding the "why" and "how" behind each lesson and how to actually expand on it on my own. It's a very rewarding feeling!
14
What is your dream website project?
I would love to partner with a pottery studio and infuse a website design with organic shapes, textures, and aesthetics. I tend to partner with a ton of wedding photographers (whom I adore), but I would be so excited to transition even further into some other creative businesses who create art as well.
